Frauke Gembalies`
Salon Privé
Frauke Gembalies has created her own system—beyond trends and the pre-defined paths of commerce. Her fashion requires no staging. It is feminine, pared-down, and uncompromisingly high-quality. Anyone who visits her salon gets a glimpse of what fashion can be—and perhaps what it should be.
(Salon Privé) Frauke Gembalies doesn’t design collections—she writes chapters. She is the quiet force behind one of the most consistent fashion labels in Europe: Gembalies. Founded in 2013 together with Ekatharina Iliadis, the Berlin-based label represents a radical rejection of superficiality and excess. No boutiques, no online shops, no rush. Instead: handpicked clients, invitations to Salon Privé tours, and garments that feel like lifelong companions. Choosing Gembalies means wearing more than just a brand—it’s a statement of conviction. This is fashion that isn’t simply worn—it accompanies. It isn’t consumed—but is chosen with care. Each piece, crafted in Parisian ateliers, follows a distinct design language: flowing lines, clean cuts, exquisite fabrics. No branding. No sensory overload. Just the purest essence.
The designer, who spent years working in the ateliers of Lanvin and Rena Lange, has no interest in self-promotion—she simply follows her vocation. As she works, she rethinks fashion: not as mass-produced goods, but as an experience in the most private of settings. Her salon tours through Berlin, Hamburg, Zurich, or Munich are intimate events: artful spaces, curated guest lists. She is a host with a clear eye and an open ear. Clients only order what they truly love—and production begins only afterward.
Yet Frauke Gembalies is no nostalgist. Her designs are modern, wearable, confident. They speak to women who know what they want—and what they don’t. Her work suits those who prefer owning fewer but better quality pieces, and who appreciate the value of beautiful fabrics.
What is Frauke Gembalies’ greatest strength? Consistency. No storefront, no advertising, no compromises. Instead, she offers her clients a small, refined universe that grows by word of mouth. Once you’ve been to her salon, you’re destined to return. Frauke Gembalies has created a system that defies the fashion industry—not out of defiance, but out of conviction. Her clothing stands for a way of life that seeks to be more refined, not louder. True elegance needs no pose: just presence—and the right dress.